 Feel More Confident When
Your Business Looks Good Online!
I specialize in building confidence with your web presence (from
re/designing your web site to designing your e-newsletters).
We live in a world of skimmers and are a much more visual society.
Think about your shopping habits... First, a product has to grab your
attention. Aha! The first impression is based on design. Then don't
you naturally read on and learn more about the product, right?
So you are looking for a web designer (also known as a visual
communications designer or graphic designer)?
Congratulations for recognizing that web design
is critical to your marketing success. Up to now, maybe you've
been doing everything on your own. There's absolutely nothing wrong with that!
You're just like me - resourceful and independent... Especially, since
you know the vision for your business more than anyone.
But sometimes you need to bring in a professional. As you know in
business, there is literally hundreds of ways to market yourself and
it holds true for designing your web site. I literally know
hundreds of different strategies, software and web design techniques. I'm
sure you have questions, so let me anticipate some of them...
Anticipating some of your questions...
> "What qualifies you to design my web site?"
> "Why should I care about my web site and design of my
marketing materials?"
> "Do you have experience in my field or industry?"
> "How long does it take you to design my marketing
materials?"
> "How do we get started?"
> "So, how much?"
"What qualifies you to design my web site?"Good
question. Well, I've been a web designer since 1999 studying all
things in visual + web design (from the creative aspect to software to
html programming) combined with it's relationship in building business
through Internet marketing. I've designed over 100+ web sites from
start (concept) to finish (completion). Just take a glimpse of Clients
I've helped throughout the years. I've read only the best and
highly recommended books on these topics.
Although, I've had more of
an artistic background... I learned early on that graphic design is
different. Graphic design uses creativity with a purpose to
communicate (communication = selling). Art is creation for no other
purpose than the artistic expression. From seminars to collecting
"junk mail" with great design, I found out who the masters
were and emulated them. I taught myself everything I could about web
design and Internet marketing. Although, I created separate Internet
company, also in 1999, called Giftpile.com - the great idea honeymoon
registry... word spread about my web design services and people
continue to pull me in to assist them in building their
business.
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"Why should I care about my web site and design of my
marketing materials?"If you are a small company or
solo-entrepreneur, don't you want to communicate to current/potential
customers that you are serious about your business? If you are making
an investment in creating promoting your products and services
(whether it's through your website, business card, 1 page sales
letter, brochure, postcard, etc...) don't you want to give a great 1st
impression? When your marketing material looks like those of Fortune
500 companies, people will wonder how big you are even if you are just
an "Army of One." You don't want to buy business cards and
when you go to networking events to hand them out... tell people,
"this is just my temporary business card..." because you're
not confident about them.
For those of you who love facts...
According to a study of "How People Evaluate a Web Site's
Credibility" by the ConsumerWebWatch.org... 46.1% of participants
commented on the design look of the site more often than any other Web
site feature. Secondly, 28.5% of participants commented on the
structure of the site's information in association with their
perception of a company's credibility.
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"Do you have experience in my field or industry?"For
those who know me, I am a detail-oriented and thorough designer. I am
a stickler for deeply researching your business (partly, because
that's the exciting part about design -- the knowledge of other
industries is fuel for creative inspiration). I learn everything about
your industry and trends; I spy on your competition and try to put
myself in the shoes of your target market. My goal as your guide and
marketing partner is to find some cool, cutting-edge or unique facts
that can help separate you out from your competitors. You can say, I
naturally have a curious mind. All this knowledge that has been
gathered will shine in your design project.
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"How long does it take you to design my marketing
materials?"Of course, the answer depends largely on what
we're doing, how efficiently we communicate back and forth to each
other, and your deadlines all play a role. In general, I like to have
a couple of weeks minimum to work. Give me room to research and get a
feel to best approach your project. Once concepts have been presented
and you have provided final feedback on the design project, it should
take 48 hours to completion. Remember, if you really can't wait long
just tell me your absolute deadline. It's important to me that I help
your business grow and, at the same time, offer quality.
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"How do we get started?"Contact me. Send me
an email to Maya@DesignInsomnia.com
I'll send you a potential client questionnaire I like to call a
"Creative Brief". It doesn't obligate
you to anything - just helps me to understand where you are in your
business and where I can help take you.
Once I have the questionnaire back, we schedule a brief chat on the
phone to go over your needs. We look over your time frame. If we
decide to move forward, I'll get a contract to you. As soon as you
sign it and send it back, we're ready to get going!
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"So how much?"Look at our partnership as, "It's
not going to COST you money. It's going to MAKE you money." You
are unique and so "Yes, I work on various budgets and will design
a package to meet your needs." I do advice that you have a budget
set aside for your web site project. Remember, when
you have quality and well-designed marketing materials, you communicate a
certain confidence in your business - a presence of credibility and
trust. When we launch your web site to the Internet, you are suddenly
global. Potential clients can conveniently learn more about you while
you sleep - 24 hours, 7 days a week!
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Well, I hope I've answered some of your questions. If not, please just
contact me at Maya@DesignInsomnia.com.
There's no charge to simply discuss your web design project with
you.
Warmly,
Maya Sunpongco
Chief Imagination Officer
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